Off-Page SEO

Off-page search engine optimisation (off page SEO) are SEO strategies done off the pages or the website being optimised. The goal is to increase the the relevance of the pages to search engines by means of referrals from other websites. Off-page optimisation is achieved by interlinking websites, and placing your keywords in the the links referring to your site in the web pages linking to your site.


Linking schemes include:

  • Link building campaigns
  • Press Releases
  • Social networking via sites like Digg and Slashdot
  • Directory listings
  • Blogging
  • Forums posting

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