Pay Per Click Marketing

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword, or views a page with relevant content, the advertiser's ad may be shown. These ads are called "Sponsored link" or "sponsored ads" and appear next to, or above the normal or "organic" results on search engine results pages. Pay per click ads may also appear on content network websites (or syndicate networks). In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.In the case of websites and blogs the webmaster or blogger may choose where the ads appear on their site.


While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines.



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