Competitor Analysis

Competitor analysis will enable you to assess strengths and weaknesses of your current marketing strategy and campaign against those of your competitors. A competitor analysis provides you with offensive and defensive data so that you can identify opportunities and threats.

The more you know about what your competitors are doing, the more capable you are of creating effective advertising strategies. A competitor analysis can reveal weaknesses in your competitors that you may exploit. Being proactive will allow you to anticipate a response to your competitor's planned strategies. Defensive strategy can be employed in order to counter the threat of competing firms from exploiting any potential weaknesses in your campaigns.

If you subscribe to Primista's online competitor analysis report you will receive information whenever your competitors make a change to their website, you will know who your comptitors affiliates are. A competitive analysis report is just one more set of data you can leverage to strengthen your company.